The Natural Choice is here

Sustainability is no longer just a nice-to-have. That’s why we’re proud to launch Natural Choice, a campaign designed to support the transition from plastic to paper application tape. At the heart of this campaign is RTape Conform®: a premium paper application tape that outperforms single-use plastic in more ways than one.

The market

About 35% of application tape used in our industry is still made from plastic. But the momentum toward more sustainable solutions is growing and for good reason. Our mission with Natural Choice is simple: making it easy and worthwhile to switch to RTape Conform® paper, for a better performance, better planet and for your business.

Paper proof

According to an independent Life Cycle Assessment (LCA) by VITO, RTape Conform® leads to:

• 45% lower carbon footprint vs. plastic application tape
• 15 out of 18 environmental benefits
• Lower end-of-life impact, a cleaner disposal process
• FSC®-certified paper, responsibly sourced

What’s in it for you

This isn’t just a campaign, it’s a full support program for our distributor network. Together, we help you stand out in a changing market, with tools to prove your sustainable impact.

Stay tuned!

Make the better choice, choose paper

We called this campaign ’Natural Choice’ because for us, and for the growing number of professionals making the switch, it really is!

‍

Read all about Natural Choice here

or request the brochure

‍